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How to Turn Your Blog Readers into Loyal Fans

Each blog can produce its own voice if it wants to be different from its competition. The goal of this article is to show how this can be achieved with your blog to obtain a loyal fan base that continues to grow.

Tell People Who You Are: Don’t just write impersonal content, but tell people
a little about yourself as well, as this will add an important element. When you reveal yourself in your blog, you are opening the door to having people feel more connected to you, which is one thing that encourages them to return. If all of your content is dull and factual, visitors will tend to get bored and not spend much time on your site or want to come back. Let some of your interests, ideas and even flaws come through in your writing, as this will make it more human. When you suppress your own personality, people won’t feel connected to you at all, and they won’t be compelled to ever return to your blog. The trick is to not worry so much about how people will react to your personality -rather than being self conscious, just let go a little. This is the key to making your blog friendlier and more accessible to visitors so they’ll feel like coming back.

Speak to Your Visitors: If your blog is not building up a solid bond with your readers, then it is losing plenty of ground. If you want your new visitors to continue reading your blog, then you have to communicate with them.

This does not mean that you say a few words to them every now and then. But, you should shoot for a strong connection. Reply to your reader’s comments. Let them see that you are available. See if there are any issues that need solving or just get their opinion after each post. There are numerous things that can be done to prompt your readers to converse with you. But, before you can move on to this step, you have get to know your visitors better. When you have formed this kind of bond, your readers will think of you as a person whom they can trust. While they read your blog, they will see you as a credible source.

Make it Worth Their Time: Pay attention to giving your readers a good experience by making the time spent on your blog wonderful. There should be something sensational each and everything time that your visitors visit your blog. A good idea is to produce a section that shows all of your favorite posts so that first time readers can see them when they arrive on your site. This is so that they can see the best that your blog has to offer. Obviously, this will give them a good indication about how much value to expect in the future. All in all, do what it takes to make their visit memorable. Getting people to notice your blog among the millions of others is always a challenge. Your blog has to be original and valuable enough that people who land on it will have a reason to want to come back.

Click here to learn more about the basics of creating and maintaining blogs.

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Jon Esslinger, Director, Development Transportation Institute, American Society of Civil Engineers

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