Traffic School Palo Alto California

Channel Traffic To Your Store With These 2 Basic Shopping Cart Ways

In order to drive traffic to your internet store, links to your store should appear as high as possible on search website results pages. There are two techniques to get your shopping cart powered store on the 1st page of Google’s results page. The 1st is through bidding for keywords thru Adwords and the second is through Search engine optimization or S.E.O.

Pay For Traffic
Pay-per-click is naturally the quicker way to get traffic to your internet site. The higher your bid for related keywords, the better the chance your ad stands on appearing on the first page. Everyone wants their ads to appear on the first page because that’s where the majority of the traffic comes from.

The key to using Adwords is the range of related keywords used, for it’s the keyword phrases that triggers the impressions or ad displays on results pages. So be sure you have about 10 keywords per ad prepared per ad group.

You can generally target more competitive keywords thru Adwords but having said that, it depends on your budget also.

Optimize Your internet site
S.E.O takes rather more time to get your store ranked high in organic search results but if you do it yourself, it is free. Many ecommerce software already come with inbuilt S.E.O tools to help you optimize your store for search websites. These tools are generally free and are convenient to use.

Search is driven by keywords. For S.E.O, longer tail keywords are usually targeted[**]. It is often better to rank high up on Google’s results pages with long tail keywords. Once you have carried out proper keyphrase analysis, you need to populate parts of your store with those keywords. You need to cover all of the bases, from URL file names all of the way to content. This may be easily done with the help of your shopping cart application S.E.O tools.

You see, the brains at Google have made a complicated process to investigate sites. Through a technique known as Latent Semantic Indexing or LSI, Google is ready to more or less work out what a site is about and reasonably match it to search questions. As a store owner, you would like to make sure Google has a precise notion of what your store is all about so not only will you finish up with traffic but highly targeted traffic.

Loading Times
Keywords aren’t the sole consideration Google investigates when it decides how to rank your internet site. The time it takes your internet site or pages on your website to load also matters. Sites with slow load times may be penalised by search websites. You may use free tools from companies like Alexa to discover how your internet site fares in comparison the other sites on the net when it comes to loading speed.

If your internet site is below average re load times then you may have to optimize your site’s elements like photographs and animation. These elements can seriously affect loading times.

Flash Content
Also, be certain your internet site isn’t 100% flash based as it does nada to improve S.E.O because search websites can’t read content in flash format. If search engines can’t read your content, they will not be well placed to tell what your internet site is all about and therefore they’re going to be unable to give it due authority for your designated keywords. When that happens, your internet site may not be ranked high and will lose out on a lot of traffic. As an alternative, attempt to use inbuilt shopping cart features like content sliders for pictures along with standard HTML format for content.

To summarize :

• Use flash sparingly as search engines cannot read flash content
• Make sure your site does not take too long to load
• Use SEO to target longer tail keywords