You Can Make Your Blog Sticky

It’s really easy to create a blog on almost any topic you want. There are free blogging sites all over the Internet that will allow you to start a blog with them. However, without a stable base of loyal readers, it won’t matter one bit how much work you put into creating amazing content or a beautiful site design. You need to work in all areas of your blog if you want it to stick. There are a lot of reasons that a person will choose to visit a blog over and over again but trying to take on all of those reasons at once isn’t a good idea. This is the reason you need to start building your stick rate slowly, so that you can grow at the same rate your blog is growing.

It is important to do everything you can think of to make sure that your readers have real reasons to read you again. A smart way of doing this is to add a little ‘subscribe to comments’ feature on your blog. This seems like a little thing but it gives readers the opportunity to subscribe to the comments left on a post. For example, if there’s an interesting post that you made which is attracting a lot of good, informative comments from your readers, people that want to stay updated with the comments will subscribe. Subscribers are alerted whenever new comments get posted and are more likely to return to your site lots of times. It probably seems too easy but it gives you incredible results.

Creating a sense of anticipation on your blog will have your readers asking for more.

For example, if you can write a series of posts on a specific topic and notice that your readers really enjoy what you’ve offered them you can be sure that they will keep looking for similar content. You want to create the sense of need in your readers and that is why building momentum is important. This helps raise your number of subscribers and increases your stick rate as well.

A blog has to be interactive! This is what will make a reader stay around and have a good time while reading your blog. Polls, contests, competitions and quizzes are just some of the things you can do to make your blog more interactive beyond your comments section. The more interactivity you have on your blog, the more likely it will be that people stick around. All in all, creating a successful blog is all about balancing your content with the right kind of traffic. If you have a lot of regular readers visiting your blog, you won’t have to do a lot to find new sources of traffic. Your existing readers and subscribers will like what you have to offer and do the work for you. So it is very important to focus on creating a quality blog and making sure that you do whatever you can to build a stick rate–after that everything else just falls into place.

Dig up more tips and hints on online advertising and old school social marketing from Zeva Hernandez.

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